MarketSource Blog

B2B Customer Experience in 2020

Selling to business customers used to mean a lot of in-person handshaking, socializing, and relationship-building. But COVID-19 changed the way we do business—perhaps for the better.

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The Retail Training Imperative for the Next Normal

As brick-and-mortar stores begin to reopen after state stay-at-home orders lift, those overseeing sales teams have the task of creating a welcoming and safe experience for customers. 

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The Real Cost of a B2B Salesperson

As businesses settle in to the next normal, they must rebuild pipelines and prepare for a return to growth. But what is the best way to do that? A good place to start is by calculating the cost of a salesperson.

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Should You Hire or Outsource Your Sales Team? The CFO’s Guide to Calculating Sales Expense.

Since the early days of the COVID-19 outbreak, the business landscape has changed drastically. Organizations that made rapid and significant changes to the ways in which they engage with prospects and customers have positioned themselves for continued growth through these ever-changing times and will be in a position to emerge stronger than before.

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Six Keys to 2020 Retail Holiday Sales Success

Retailers and manufacturers who rely on retail distribution must prepare themselves now to benefit from end-of-year shopping to make the most of the holiday season and recapture at least some of the revenue they lost due to the pandemic.

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Retail Shopping Gets a New Look a 2020

In 2020, a natural threat—the coronavirus—is forcing change, and the retail sector cannot escape it. But even the challenge of navigating a pandemic could open doors for many businesses.

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Designing a Sales Organization for Success in Today’s Environment

With the COVID-19 pandemic leaving lasting effects, businesses, now more than ever, are relying on new and innovative ways to ensure business continuity.

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Emotional Contagion: Employee Experience Influences Customer Experience

It seems like everyone today is talking about customer experience—CX for short. What are the CX strategies that make a company stand out? What do customers want when they interact with companies?

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Curbing Customer Challenges With New Tech

While customers are motivated to invest in new tech, encountering issues is, unfortunately, part of the smart technology journey.

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How to Sell Disruptive Technology

The key to selling disruptive technology is having your sales team prepared to face consumers and get them to invest in something new.

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The Secret Weapon to Transforming Your Sales Function

Implementing a sales function redesign can be disruptive and very difficult—often failing. Find out how to make sure it doesn’t.

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How To Build Successful Partnerships by Proactively Addressing Unconsidered Needs

Strategic and successful partnerships require extensive pre-planning to build a strong foundation. Improve your chances of creating long-term, alliances by adopting standard initiation practices.

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At MarketSource, an Allegis Group company, we believe better sales begin with better relationships. Our proven alternative to traditional outsourced sales is led by a proprietary process that helps businesses thrive by fostering deeper connections between people and brands.