Customer journey maps allow you to codify, track, and adapt to those nuanced interactions, those between-the-lines moments that can make or break your customer relationship. They can also help you pinpoint opportunities to over-deliver on the customer experience....
As a customer success pro, customer segmentation is a powerful tool in your arsenal. By organizing your customers into distinct groups based upon shared characteristics, you can gauge and respond to their needs in strategic ways that help them get the most out of your...
During the pandemic, acquiring net new logos was challenging, if not impossible, for many companies. Losing existing clients meant losing a significant revenue stream, which they couldn’t afford. Nimble, forward-thinking companies quickly shifted their focus—to their...
A healthy renewal rate is a sign of your prognosis for growth. It’s also a key measure of your capacity to create long-term value for your customers. According to the Corporate Finance Institute, a healthy renewal rate is 80% or above. If your renewal rate lacks...
What do you REALLY know about your customers? We know what lies within your answer to this key question is the solution to your renewal problems. And we know that what you learn when you begin probing deeper into your customers’ lived experience with you may be hard...
