What’s the Percentage of Women in the Automotive Industry? Women influence 85% of car buying decisions and represent 62% of car buyers, and there are 1.4 million more women with driver’s licenses in the U.S. than men, says Forbes. Yet only 27.1% of automotive...
“Helpful sales associates are the No. 1 reason customers will shop in-store.” Source: PwC’s 2023 Global Consumer Insights Survey No longer relegated to merely shelving and pricing products and keeping aisles clean, the work of frontline retail associates now...
MarketSource Shares Key Managed Sales Insights to Assure B2B Success B2B sales isn’t what it used to be. In 2023, we saw some exciting new trends emerge. Data-driven decision making is on the rise as more companies rely on AI and automation. Streamlining sales...
And 7 Other B2B Sales Predictions for 2024 A survey released at the recent SalesLoft Executive Summit found that many people believe there will be a recession in 2024: 60% of consumers, 48% of economists, and 83% of CEOs. Despite this view, there is reason to stay the...
How will the fluctuating economy impact retailers this holiday shopping season? When will it start? Is Black Friday still a thing? Our VP of Retail Strategy and Operations Steve Wilson synthesizes insights and makes recommendations to help retailers enjoy success this...
