Your Guide through Human-Inhabited, AI-Driven Terrain As we embark on a new year, what’s in store for B2B sales? AI is on everyone’s lips, but as humans will always be part of the B2B buying and selling process, today’s sales topography reveals a much more contoured...
Last year, we made some predictions about what should be on B2B revenue leaders’ radars in 2024. What did we get right? What did we miss? We checked in with our experts and rated ourselves. See how we did. Prediction: New B2B Customers Will Remain ElusiveRating:...
What’s the Percentage of Women in the Automotive Industry? Women influence 85% of car buying decisions and represent 62% of car buyers, and there are 1.4 million more women with driver’s licenses in the U.S. than men, says Forbes. Yet only 27.1% of automotive...
“Helpful sales associates are the No. 1 reason customers will shop in-store.” Source: PwC’s 2023 Global Consumer Insights Survey No longer relegated to merely shelving and pricing products and keeping aisles clean, the work of frontline retail associates now...
MarketSource Shares Key Managed Sales Insights to Assure B2B Success B2B sales isn’t what it used to be. In 2023, we saw some exciting new trends emerge. Data-driven decision making is on the rise as more companies rely on AI and automation. Streamlining sales...
