Skilled B2B sellers focus on understanding buyers’ needs and where the buyer is in their journey. They understand the motivation behind those needs—what problems or challenges their product or solution can address or what opportunity it can help the buyer capitalize...
Sometimes even the best sales strategy falls short. When it does, it’s time to evaluate what went wrong and identify corrective actions to ensure future success. This list of six things that can sideline the most well-designed strategic sales plans is a good place to...
Business-to-business sales organizations in every industry are dealing with a profound transformation of buying behaviors. For most companies, the pandemic spurred a flip of the switch from field to remote sales, and customers have responded in kind by embracing...
Maybe you’re a new company that’s experiencing hyper-revenue and customer growth and are in the early stages of establishing a Customer Success (CS) function. Perhaps your CS practice is mature, but you need to scale to support a new product launch, the expansion into...
