The pandemic upended the way B2B organizations sell and the way that B2B buyers purchase and accelerated the transformation that was already underway. Channel sales have become widely adopted as a critical component of the revenue generation strategy. Meanwhile, buyer...
Today, ethics matters. Consumers are interested in knowing how you are right with the world and what you are doing on behalf of the public good. And they are willing to spend more for brands and products that align with their values. Whether your brand is sold across...
Are You Ready to Bring a Change? Bringing new consumer electronic products to market is an important part of innovative selling strategies, especially in terms of new tech in the home and office. Get on the opportunity side of disruptive technology by understanding...
This holiday season will mark the third year that marketers are leveraging artificial intelligence (AI) to better understand, connect with, and create superior experiences for consumers. As connected customers continue to evolve, so must the foundation of modern...
In a sense, retail planning for Q4 is like a baseball team trying to make the playoffs: if you don’t get your game plan together now, you might be the losing team. It’s easy to think that the last quarter of the year is far off, but time flies by and before you...
