by MarketSource | Jun 14, 2017 | Uncategorized
Let me start by saying that the power of digital marketing cannot be refuted. It is more prevalent today than ever before, and if you’re not implementing some type of digital strategy (including social selling), you need to start heading down that path right...
by MarketSource | Oct 31, 2016 | Uncategorized
For shoppers, seasonal retail is pure heaven—there’s a variety of deals and price reductions for high-ticket items, specialty products are finally in-stock and despite the lines and parking lot frenzy, buyers come with a list in hand—to find the best products...
by MarketSource | Jun 16, 2015 | Uncategorized
Trends in Customer Satisfaction Definitions In recent years, the Net Promoter® Score (NPS) has attracted a lot of attention as the optimal measure of customer attitudinal loyalty. Based on a recommendation likelihood rating, it’s a relatively simple calculation...
by MarketSource | Mar 10, 2015 | Uncategorized
It’s not always obvious how to launch a new product and succeed. Of course publicity and advertising are huge, but even big numbers of preliminary views, eyes-on-it, and social media impressions may not equate with sales to come. This is especially true for a major...
