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Latest from our Blog
See the latest B2B content from our blog. Click on the articles below to read more!
There is no denying that 2020 accelerated change in most every way imaginable, and B2B sales is one of them. We thought a lot about those things last year, and our perspectives remain solid as we move into 2021.
Even before COVID-19, the growth of inside sales was already underway—at a pace of 300% in the previous 10 years. It’s no longer a dichotomy of outside sales vs inside sales. It’s just sales.
Selling to business customers used to mean a lot of in-person handshaking, socializing, and relationship-building. But COVID-19 changed the way we do business—perhaps for the better.