The buyer’s journey for generation Z and millennials is drastically changing the way businesses sell their products and services. As the retail marketplace becomes more competitive, these two emerging consumer cohorts will play a pivotal role in the evolution of...
Many of us spend more time on our smartphones than we care to admit. The average American checks his or her phone 46 times per day, according to research from Deloitte. And as of 2017, there are now 2.3 billion smartphone users worldwide. We’ve now reached a point in...
More than 174 million consumers shopped in stores and online for five days surrounding Thanksgiving in 2017, beating the 164 million estimated shoppers from an earlier survey from the National Retail Federation (NRF) survey. The survey also found that 58 million...
It’s an exciting time to be in retail. From the phone in your pocket, to the computer on your desk, to the personal assistant in your house, and yes, even to the retail store that you pass every day– we have more ways to buy than ever. A recent Frost & Sullivan...
Ah, the holiday season is almost here. Carols in the air, snow fluttering across the ground, and just outside the doors of your retail store are hundreds of sleep-deprived wild-eyed shoppers slugging down caffeine waiting for you to open the gate. Black Friday: the...
