Rethinking Retail: The Gig Economy in a Post-Pandemic World If the gig economy was growing before the pandemic, it has now burgeoned into a trend that will have a major impact on how retailers manage their human capital into the foreseeable future. As most Americans...
How is it possible to keep up with all of the retail trends in today’s market? It’s especially difficult when we look to those that failed to change who have gone the way of the dinosaur. We have seen many large retailers disappear or go bankrupt in the last...
If you’re wondering what in the world is going on with brick and mortar retail, you’re not alone. Right now, we are hearing two dramatically different click-bait stories. On the one hand, we have the doom and gloom tale of how traditional retail is dead or dying. On...
Like many of you in retail and brand marketing, I have spent the last few decades researching innovative ways to target everyone from baby boomers, to Gen X, and then millennials. In retail, it is far more than just the marketing that has had to change. We’ve...
Many companies focus their sales and engagement efforts on drawing in new customers with great deals. Aiming marketing efforts at a target audience in order to bring in new sales is fine, but some brands do so to the detriment of their current customers, driving them...
