by Karen Salamone | Jan 10, 2023 | Uncategorized
Want to know what retail brand executives were watching closely in 2022? Our work with some of America’s most iconic brands helps us keep our fingers on the pulse of what keeps them up at night and the strategies they rely on to not just stay on top of market...
by Karen Salamone | Jan 10, 2023 | Uncategorized
2022 was a tumultuous year for B2B sellers. And we’ve stayed on top of it, working diligently with major B2B organizations to gather research and insights to help them navigate industry changes so they can flourish and prosper. We’ve gathered our most popular blogs...
by Sarah Nicholas | Jan 10, 2023 | Uncategorized
Mobile Department Lead (MDL) Jacob Jimenez is not afraid of a challenge. While he had worked in sales prior to joining MarketSource, he knew little about the mobile phone industry. “I didn’t even own a smartphone at the time,” he says. “So I knew I had a lot to learn...
by Karen Salamone | Dec 15, 2022 | Uncategorized
When QR, or Quick Response, bar codes were first introduced, their use was restricted to one commercial industry. In 1994, the Japanese company Denso Wave, then a division of Denso Corporation, began using them to track auto parts for Toyota Motor Corporation. It...
by Karen Salamone | Dec 12, 2022 | Uncategorized
8 Insights into What Motivates Your Customers and Ways to Delight Them In a recent report, 2022 Retail Trendwatch by Vericast, 77% of retailers say they need to give consumers stronger reasons to purchase. Ideally, those reasons should correspond to actual consumer...
by Karen Salamone | Dec 12, 2022 | Uncategorized
85% of B2B buyers say the buyer experience is as important as the product or service. But the scramble to fight inflation, in addition to other issues such as shipping delays and labor shortages, can hamper a holistic B2B sales strategy—one that enhances customer...
