No doubt about it—the pandemic accelerated dramatic changes in the B2B selling landscape. Buyers made radical shifts in how they interacted with sales reps and make purchase decisions. Meanwhile, the customer journey has evolved into a solidly omnichannel one. ...
Want to know what retail brand executives were watching closely in 2022? Our work with some of America’s most iconic brands helps us keep our fingers on the pulse of what keeps them up at night and the strategies they rely on to not just stay on top of market...
2022 was a tumultuous year for B2B sellers. And we’ve stayed on top of it, working diligently with major B2B organizations to gather research and insights to help them navigate industry changes so they can flourish and prosper. We’ve gathered our most popular blogs...
Mobile Department Lead (MDL) Jacob Jimenez is not afraid of a challenge. While he had worked in sales prior to joining MarketSource, he knew little about the mobile phone industry. “I didn’t even own a smartphone at the time,” he says. “So I knew I had a lot to learn...
When QR, or Quick Response, bar codes were first introduced, their use was restricted to one commercial industry. In 1994, the Japanese company Denso Wave, then a division of Denso Corporation, began using them to track auto parts for Toyota Motor Corporation. It...
8 Insights into What Motivates Your Customers and Ways to Delight Them In a recent report, 2022 Retail Trendwatch by Vericast, 77% of retailers say they need to give consumers stronger reasons to purchase. Ideally, those reasons should correspond to actual consumer...
