by Karen Salamone | Nov 9, 2022 | Uncategorized
What do you REALLY know about your customers? We know what lies within your answer to this key question is the solution to your renewal problems. And we know that what you learn when you begin probing deeper into your customers’ lived experience with you may be hard...
by Karen Salamone | Nov 4, 2022 | Uncategorized
Do You Have a Renewal Problem? Do your customers seem satisfied, yet they ask you to bid for new products or renewals? At renewal time, do they put you on the defensive over pricing and remind you of the high cost of your product or service? Do you lack long-lasting...
by Karen Salamone | Nov 1, 2022 | Uncategorized
Ecosystem business models are generating significant buzz these days. Beyond a trending business term, an ecosystem describes the range of interconnected systems, products, and services that intersect with other companies’ offerings. Leading companies are building out...
by Karen Salamone | Nov 1, 2022 | Uncategorized
Every brand is different, but customer needs are universal. They want to feel heard and empowered, see a return on their investment, and experience loyalty from brands they choose to do business with. Are you making your customers feel wanted, understood, valued, and...
by Sarah Nicholas | Oct 31, 2022 | Uncategorized
Sometimes, all it takes to make a difference is to have an idea and some drive. Luckily, for high schoolers in his hometown of Grandview, Missouri, Rusty Mason has both in spades. While high school reunions are a common tradition across the country, Grandview High...
by Karen Salamone | Oct 31, 2022 | Uncategorized
Churn Matters It costs anywhere from five to 25 times more to acquire a new customer than to keep one, and if a customer doesn’t stick around long enough for you to recoup your customer acquisition costs, you’re doubling down on your revenue losses. And when economic...
