by Heather Parham | Oct 17, 2025
[SUCCESS STORY] Multinational Home Appliance Manufacturer Exceeds Revenue Goals and Increases Brand Awareness Complex brand proposition, limited distribution channels, and lack of in-house retail ops team prohibited iconic home appliance brand from growing sales of...
by MarketSource | Jan 27, 2021
by Rachel Gilbert | Mar 4, 2019 | Uncategorized
The Kitchen & Bath Industry Show (KBIS) is the largest tradeshow event in the U.S., dedicated to anything and everything in kitchen and bath design. This year, exhibitors from the International Builders Show (IBS) joined ranks with KBIS exhibitors in Las Vegas to...
by Ann Bailey | Jan 20, 2016 | Uncategorized
Trending: New connected home appliances made a big splash at CES 2016. Are consumers ready for yours? “Intelligence” updates to home appliances took center stage at the pre-launch of CES 2016, as connected home products were introduced to the industry media like...
by MarketSource | Mar 10, 2015 | Uncategorized
It’s not always obvious how to launch a new product and succeed. Of course publicity and advertising are huge, but even big numbers of preliminary views, eyes-on-it, and social media impressions may not equate with sales to come. This is especially true for a major...
