The COVID-19 marketplace disruption prohibited 3rd-party brand representatives entering retail stores and allowed only curbside pick-up or home drop-off. This prevented a major home appliances company from supporting its in-store associates. Click to read...
The Kitchen & Bath Industry Show (KBIS) is the largest tradeshow event in the U.S., dedicated to anything and everything in kitchen and bath design. This year, exhibitors from the International Builders Show (IBS) joined ranks with KBIS exhibitors in Las Vegas to...
Trending: New connected home appliances made a big splash at CES 2016. Are consumers ready for yours? “Intelligence” updates to home appliances took center stage at the pre-launch of CES 2016, as connected home products were introduced to the industry media like...
It’s not always obvious how to launch a new product and succeed. Of course publicity and advertising are huge, but even big numbers of preliminary views, eyes-on-it, and social media impressions may not equate with sales to come. This is especially true for a major...
