by Chris Walter | Sep 17, 2013 | Uncategorized
Brand representation is a critical factor in sales, regardless of the enterprise involved. When pushing retail products, it is critical for firms that utilize indirect sales to select distributors and vendors that are properly trained and versed in the firm’s...
by Chris Walter | Sep 5, 2013 | Uncategorized
The launch of a new product is a harrowing time for any enterprise, but launching it just right is essential to optimizing profits, improving sales and beating out the competition. For many firms, this means nailing several factors down: the time, demographic and...
by Chris Walter | Aug 2, 2013 | Uncategorized
Any service or investment requires clear return for a firm to understand the value gained from it. Without quantifiable ROI, companies have no justification for investing further and lack any benchmarks or guidelines to make additional changes or improvements. This is...
by Chris Walter | Dec 16, 2010 | Uncategorized
Should your company do more with the balanced scorecard to boost sales performances? I was talking recently with a colleague about the concept of Marketing Automation for B2B business and the changes that it entails. He made an interesting analogy: that it’s similar...
