While we’re not experiencing a recession yet, with the majority of economic indicators pointing downward, I’m sure it’s on your mind. How can you find new sources of revenue in this climate? While it may seem counter-intuitive, now is the time to scale your Customer...
Churn Matters It costs anywhere from five to 25 times more to acquire a new customer than to keep one, and if a customer doesn’t stick around long enough for you to recoup your customer acquisition costs, you’re doubling down on your revenue losses. And when economic...
During the pandemic, acquiring net new logos was challenging, if not impossible, for many companies. Losing existing clients meant losing a significant revenue stream, which they couldn’t afford. Nimble, forward-thinking companies quickly shifted their focus—to their...
Why Renewals Matter Retention matters. It’s at the heart of your revenue engine and a major opportunity to stem losses. Even if you’ve addressed all your other sales problems, like staffing, processes, and tech, it will slow your growth because just to maintain an...
No matter what business you’re in, you know that retention matters. It can make or break your revenue goals, and it can undermine your best plans for growth. But it’s not only a largely preventable problem—the ways to get there can push you above the competitive fray...
