A mesh networking provider hired MarketSource to manage their product launch, create brand awareness for their emerging category, and accelerate sales. Our brand teams helped them increase consumer awareness and revenue by 165%. Read their...
The retail landscape is enduring continual waves of change. In 2023, we saw mountains of growth in omnichannel, and frictionless shopping flowered. Staff shortages sometimes left consumers in a customer-service desert, yet social commerce began to blossom. Meanwhile,...
MarketSource Retail Leaders Share Reflections and Predictions to Help Retailers Win Retailing in 2023 gave retail executives a lot to think about. A strong holiday season wrapped up the year with an optimistic spark; still, heading into 2024, the retail industry is...
A Consumer Engagement Solution That Turns Retail Shoppers From Browsers to Buyers Retail customer engagement has undergone profound changes over the past few years. In-store shoppers are in control. They expect a lot. And when it comes to engagement, they want it all....
Digital Customer Engagement That Creates Lasting Customer Connection It’s time for the retail customer experience to change, yet successfully bridging the gap between online and offline retailing remains one of the key challenges in the retail industry today. It’s...