Many of the forces shaping the retail industry in recent years—retail shopper behavior shifts, inflation, supply chain issues, labor shortages, and the emergence of new technologies—have been nothing less than epic, demanding retailers and brands evolve. And many...
The retail back-to-school season is rolling out amidst inflation fears and rising prices, making shoppers more discount-conscious. On the other hand, as of June 2023, 25% of back-to-school shoppers had already started on their back-to-school shopping list – up 17%...
Customer journey maps allow you to codify, track, and adapt to those nuanced interactions, those between-the-lines moments that can make or break your customer relationship. They can also help you pinpoint opportunities to over-deliver on the customer experience....
The usual approaches to customer loyalty are changing for U.S. brands and retailers, and for brick-and-mortar stores, many factors are at play. As inflation remains a threat, price sensitivity is turning customers toward bargain-hunting. Brand-switching is the norm....
The retail customer experience (CX) is in crisis. According to a Forrester report, The US Customer Experience Index Rankings, 2023, the quality of customer experience offered by consumer-facing brands and government agencies declined for an unprecedented second year...
