Brand Advocacy Can Tip the Retail Customer Experience Scales They’re back… Retail stores, that is. In defiance of the vast proliferation of online marketplaces in recent years, brick-and-mortar stores are making a comeback. According to Deloitte’s 2025 US Retail...
The usual approaches to customer loyalty are changing for U.S. brands and retailers, and for brick-and-mortar stores, many factors are at play. As inflation remains a threat, price sensitivity is turning customers toward bargain-hunting. Brand-switching is the norm....