by Karen Salamone | Apr 10, 2017 | Uncategorized
In retail today, the customer engagement process is even more critical to helping the customer make the right buying decision. Did you know that 70 percent of shoppers are interested in interacting with a store sales associate? According to a 2016 Mindtree study, 92...
by MarketSource | Feb 12, 2017 | Uncategorized
In this quick video, Retail Practice Lead Mark Doornbosch discusses the top 5 things retail customers want from their shopping experience. Leverage your retail success, increase your profits, and build brand loyalty with these strategies.
by Steve Wilson | Dec 20, 2016 | Uncategorized
Many companies focus their sales and engagement efforts on drawing in new customers with great deals. Aiming marketing efforts at a target audience in order to bring in new sales is fine, but some brands do so to the detriment of their current customers, driving them...
by Heather Parham | Jun 16, 2015 | Uncategorized
Trends in Customer Satisfaction Definitions In recent years, the Net Promoter® Score (NPS) has attracted a lot of attention as the optimal measure of customer attitudinal loyalty. Based on a recommendation likelihood rating, it’s a relatively simple calculation...
