by Mark Doornbosch, Steve Wilson | Jan 4, 2024 | Customer Experience, Trends
MarketSource Retail Leaders Share Reflections and Predictions to Help Retailers Win Retailing in 2023 gave retail executives a lot to think about. A strong holiday season wrapped up the year with an optimistic spark; still, heading into 2024, the retail industry is...
by Mark Doornbosch | May 12, 2021 | Customer Experience
“Customer-centric companies are 60% more profitable than companies that don’t focus on customers.” – Blake Morgan, Customer Experience Futurist, Author and Keynote Speaker Today’s customers shape their expectations on the unlimited information and opinions at their...
by Mark Doornbosch | Apr 23, 2021 | Uncategorized
Don’t Succumb to Retail Data Addiction “Success is about competing in the relationship dimension. Not as an alternative to having a competitive product or reasonable price— but as a differentiator.” – Bob Thompson, CEO, CustomerThink Corp. To understand your...
by Mark Doornbosch | Apr 20, 2021 | Uncategorized
“Good forecasting requires an understanding of your customer’s behavior.” – Scott Edinger, Speaker and Executive Coach Sales forecasting is a problem for many companies. SO Insights has been tracking measured sales forecast accuracy for many years. Its latest...
by Mark Doornbosch | Apr 14, 2021 | Uncategorized
“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” – Peter Drucker The scenario in most retail organizations goes like this: Marketing complains that, despite their efforts, retail operations...
