by Mike Racz | Nov 4, 2016 | Uncategorized
If up to 80 percent of the customer buying journey is conducted online and through digital media content, your sales and marketing teams need to be aligned and executing from the same “playbook.” Today, more companies are managing sales and marketing through the same...
by Lisa Walsh | Oct 12, 2016 | Automotive
It’s October, and we are well into the fourth quarter of another strong new vehicle sales year. During the previous six years, we have experienced year-over-year growth in new vehicle sales. The year 2016 will most likely be a strong one. But even with incentives near...
by Damon Joshua | Sep 20, 2016 | Uncategorized
When it comes to finding and keeping top talent, today’s sales organizations face more challenges than ever. Companies must have the right processes in place to find the right talent, and then onboard and train that talent effectively. It’s also important that...
by Chris Walter | Aug 31, 2016 | Uncategorized
Typically, a company’s CFO or senior financial executive is a fiscal-planning resource. He can contribute a comprehensive viewpoint and appreciation of the company’s financials. The CFO offers a clear view of the fully burdened cost of resources—including sellers and...
by PeteMaxwell | Aug 24, 2016 | Uncategorized
Are you familiar with the Anna Karenina Principle? This theory was first mentioned in a book of the same title by author, Leo Tolstoy in 1877. The first sentence of the book reads, “Happy families are all alike; every unhappy family is different in its own way.” How...
