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Nailed It or Failed It? A 2025 B2B Sales Trends Reality Check

Nailed It or Failed It? A 2025 B2B Sales Trends Reality Check

by Steve Bonvissuto, AJ Olander, Ben Simms | Dec 5, 2025 | Managed Sales

Reflections from the Eyewall of the AI Hurricane ‘Tis the season! For us to check in on our last set of sales predictions. Our 2025 reality check revealed a mixed bag. We were largely on track, but we didn’t foretell the speed of AI’s evolution and immersion...
Sales Chat – Bite-Sized Conversations With Seasoned Customer Experience and Sales Acceleration Experts

Sales Chat – Bite-Sized Conversations With Seasoned Customer Experience and Sales Acceleration Experts

by Heather Parham | Nov 6, 2025

Bite-Sized Conversations With Seasoned Customer Experience and Sales Acceleration Experts Welcome to Sales Chat! Where resident experts answer rapid-fire questions on the most pressing issues facing our clients—revenue leaders representing B2B and B2C brands of all...
5 Steps to Tap into Long-Tail Channel Partner Revenue

5 Steps to Tap into Long-Tail Channel Partner Revenue

by Steve Carlisle | Oct 20, 2025 | Managed Sales

In today’s competitive landscape, channel strategy is no longer just about volume—it’s about precision. The most successful organizations aren’t chasing every partner; they’re investing in the right ones. That’s why profiling, requalifying, scoring, re-recruiting,...
The AI in Sales Revolution: Standing in the Gap

The AI in Sales Revolution: Standing in the Gap

by Steve Bonvissuto | Jul 16, 2025 | Managed Sales

To say AI sales enablement tools are transforming the B2B sales landscape is a wild understatement.  Productivity increases?   Turning huge datasets into actionable insights?  Better pipeline management and stronger forecasting potential?  Productivity...
How to Maximize Long-Tail B2B Channel Partner Revenue – Part 1

How to Maximize Long-Tail B2B Channel Partner Revenue – Part 1

by Ben Simms | May 30, 2025 | Managed Sales

It is not uncommon for 80% of your channel revenue to come from 20% of your top partners, and it’s natural to focus your resources on those larger accounts that do most of the heavy bottom-line lifting. But doing so at the expense of your long tail partners—those who...
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MarketSource, an Allegis Group company, is a sales acceleration company focused on delivering better outcomes for many of the world’s most iconic brands. We design and operationalize managed sales and customer experience solutions in B2B and B2C environments. Our solutions are purpose-built and tech-enabled to deliver measurable improvements in business outcomes.

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