by Ben Simms, Steve Bonvissuto | Nov 12, 2024 | Managed Sales
Last year, we made some predictions about what should be on B2B revenue leaders’ radars in 2024. What did we get right? What did we miss? We checked in with our experts and rated ourselves. See how we did. Prediction: New B2B Customers Will Remain ElusiveRating:...
by Ben Simms | Oct 15, 2024 | Managed Sales
How to Spin Long-Tail Customers into Gold In this series, we’re exploring the untapped potential long-tail customers offer B2B sales organizations. Part 1 exposes why long-tail customers, or those who spend below a certain revenue threshold, are hidden gems of...
by Ben Simms | Oct 1, 2024 | Managed Sales
Prospecting for B2B Long-Tail Customer Gold 80% of your revenue comes from 20% of your top customers, and it’s natural to focus your resources on those larger accounts that do most of the heavy bottom-line lifting. But doing so at the expense of your long-tail...
by Karen Salamone | Sep 6, 2024 | Customer Experience, Sales Performance, Trends
How Retailers Can Create a Crucial Emotional Connection with Consumers Branding goes beyond just a name and a logo. It encompasses the entire customer experience, from when a shopper first encounters a brand to their ongoing relationship. Brands are expected to...
by Karen Salamone | Aug 6, 2024 | Customer Experience, Sales Performance
At a time when many consumers are cutting back on retail spending, retailers have good reason to resort to heavy discounting to appease bargain hunters. But price reductions aren’t the only answer. Lowering prices is an effective tactic for drawing in customers, but...
