Sales Tech Stack
Not Just an Ordinary Tech Stack.
Enabling Outperforming Sales Teams.
There are high-performing sales teams, and there are outperforming sales teams. The difference lies in the tech stack and how it’s used.
For us, sales technology is not merely an enabler, but a foundation—it’s an integral part of our effectiveness, efficiency, and optimization.
Our robust sales tech stack gives our clients a foundation from which we select and align the very best technologies for their needs. It helps us place the right technologies in the right spot in the sales process to make every sales rep as productive and efficient as possible.
Each year, we review hundreds of new sales tech offerings.
Our Innovation Center takes a closer look at about 50, we evaluate about 20, and test 15 to 18. Those that make the cut are then integrated into our tech stack.
Not Every CRM is the Same
At MarketSource we build our CRM to match each client’s selling process. Our business process engineers evaluate each program and design workflows that are then built into the CRM. So, rather than sellers working for the CRM as they do in most companies, our CRM works for our sellers.
Our sales teams live by the CRM. The CRM runs their days, reduces red time, and increases green time. It works for them because it is built for them.
Customer Experience Center Tech for Dynamic Scaling and Flexible Deployment
EXPERIENCE ORCHESTRATION
(GENESYS CLOUD)
Seamless interaction management with workforce management, voice and screen recording, speech and text analytics, inbound routing, outbound campaigns, and chat.
SPEECH AND SENTIMENT ANALYTICS
Lingua, our patented communication analyzer, enables real-time voice-of-the-customer sentiment and insights.
PRODUCTIVITY
Super Associate™, our proprietary dynamic interface, maps speech analytics to the correct call phase, providing real-time feedback, keyword scoring, and more.
Continuous Improvement
We Call It
Relentless Incrementalism™
Continuous optimization is built into our operations, enabling us to find incremental improvement in processes, skills, and technology.
Our goal is to make our salespeople better every single week by streamlining our processes, making sure they have the right information at the right time, and helping them master their craft.
You’ve decided to engage a revenue-generation partner to expand your sales channels, but how do you know which is the best fit for you? There are a number of factors to consider, but none may be as important as their sales tech stack.
To determine whether your tech stack is working for or against your quest for outperformance, we’ve built a tool to help you assess the maturity of your B2B sales tech stack.
Want to Learn More About How MarketSource’s Tech Stack Can Power an Outperforming Sales Team For Your Business?