Talent Development
Day-One Ready Training.
Well-Designed. Impactful.
Well-designed, impactful training is key to outperforming teams.
That’s why our in-house learning & development and training teams ensure every MarketSource team is clear on their mission and ready to execute—from day one.
With outcome-based curricula and custom training, we empower knowledgeable, productive teams that are invested in achieving their clients’ goals.
From instructional designers, content developers, and a production team with a fully equipped production studio, to expert facilitators and trainers, we create and deliver exceptional learning experiences—designed for impact and retention.
A Comprehensive Approach to Learning
Instructional Design
Our instructional designers start by defining training goals, identifying the best methods and approaches, and creating learning pathways for sellers to build or increase their skills and acumen. We believe in continuous learning, so our L&D team partners with field management to identify learning gaps and design supplemental training—ensuring our teams remain current and confident in their skills.
Content Development and Production
Our content and multimedia specialists create engaging training content, from quick-hit videos and bite-sized training aids to eLearning modules and performance support tools. Our 4K studio enables in-house production, green-screen interactions, high-res product photography, and more. And with comprehensive post-production capabilities that include editing, animation, and motion graphics, we produce highly effective training materials that engage learners and equip them for success, no matter their role.
Learning Management Systems
Our learning management systems can be client-branded, contain wiki-based reference libraries, gamification and leaderboards, moderated discussion forums, reporting and analytics, and more. Whether users are accessing in-person, live instructor-led, or broadcast training, or through our Virtual Classroom platform, we optimize our training to meet learners where they are and deliver content how and when they need it.
Training
Our expert facilitators deliver impactful and memorable training. They are skilled in the art of guiding learners to achieving learning outcomes through a variety of facilitation techniques in both virtual and in-person environments.
Instructional Design
Our instructional designers start by defining training goals, identifying the best methods and approaches, and creating learning pathways for sellers to build or increase their skills and acumen. We believe in continuous learning, so our L&D team partners with field management to identify learning gaps and design supplemental training—ensuring our teams remain current and confident in their skills.
Learning Management Systems
Our learning management systems can be client-branded, contain wiki-based reference libraries, gamification and leaderboards, moderated discussion forums, reporting and analytics, and more. Whether users are accessing in-person, live instructor-led, or broadcast training, or through our Virtual Classroom platform, we optimize our training to meet learners where they are and deliver content how and when they need it.
Content Development and Production
Our content and multimedia specialists create engaging training content, from quick-hit videos and bite-sized training aids to eLearning modules and performance support tools. Our 4K studio enables in-house production, green-screen interactions, high-res product photography, and more. And with comprehensive post-production capabilities that include editing, animation, and motion graphics, we produce highly effective training materials that engage learners and equip them for success, no matter their role.
Training
Our expert facilitators deliver impactful and memorable training. They are skilled in the art of guiding learners to achieving learning outcomes through a variety of facilitation techniques in both virtual and in-person environments.
A Culture of Coaching
We believe in a culture of continuous learning and improvement, with ongoing coaching built into each of our programs.
We find that a coaching culture not only improves employee and team performance, but it also increases employee engagement, improves retention, fosters a growth mindset, and helps to identify and build future leaders.
Tech-Enabled
Training and Coaching
Our tech stack features a suite of ready-made and custom-built coaching tools designed to continuously enhance our teams’ skills and acumen. Our proprietary tech provides real-world insights, real-time feedback, and a curated path for growth.
Lingua Speech Recognition Tool
For real-time sales call monitoring and analysis, messaging adherence and efficacy, and customer resonance insights.
Super Associate™ Patented Sales Enablement Speech Recognition Application
For simulated selling, real-time keyword and phrase feedback, push to coach, post-call analytics, and real-time alerting.
Customized Training Content Bridges Gap Between Sellers and Highly Technical Products for Global Internet Privacy and Security Company
A global internet privacy and security company needed help creating sales-friendly training and product positioning content for its highly technical products. Our L&D team developed customized eLearning modules for each of the client’s products, and live, in-person training content, including participant and leader guides and product positioning. To demystify and translate the highly technical products in ways that would foster comprehension and retention, they incorporated explainer animations into the training modules and applied an adult learning methodology to ensure the modules would appeal to multiple learning styles. The SCORM-compliant content bridged employees’ knowledge gap and empowered them to translate the value propositions for the client’s highly technical products to customers in a meaningful, accessible way.
Proprietary Training for
B2B Sales Reps
Our MarketPro™ training curriculum empowers sales reps to go beyond selling to become advisors to the business and sets them up for success throughout the customer lifecycle.
Comprised of three modules that include pre- and launch week training, learning components to build sales skills, and advanced training, MarketPro helps even the most seasoned sellers become better storytellers, consultative sellers, deal closers, and more.
Tailored Training for
Retail Sales Certification
Our retail associates follow a defined curriculum roadmap to ensure optimal training.
We Have Everything You Need to Deliver Your Day-One Ready Team.
Let’s Get Started.