by Karen Salamone | Nov 18, 2024 | Managed Sales
What Any Brand or Retailer Can Learn from Luxury Retail Selling You may think selling a $12,000 Rolex watch requires different skills than selling more common retail goods. Yes, while there may be some variances—based in part on the distinctive demographic profiles of...
by Karen Salamone | Oct 2, 2024 | Retail
Captivate Shoppers By Engaging Your Staff “Investing in employee experience is shown to directly improve customer experience, affirming the connection between engaged employees and business performance.” (Source) The battle for successful recruitment and retention of...
by Karen Salamone | Sep 6, 2024 | Customer Experience, Sales Performance, Trends
How Retailers Can Create a Crucial Emotional Connection with Consumers Branding goes beyond just a name and a logo. It encompasses the entire customer experience, from when a shopper first encounters a brand to their ongoing relationship. Brands are expected to...
by Karen Salamone | Aug 6, 2024 | Customer Experience, Sales Performance
At a time when many consumers are cutting back on retail spending, retailers have good reason to resort to heavy discounting to appease bargain hunters. But price reductions aren’t the only answer. Lowering prices is an effective tactic for drawing in customers, but...
by Karen Salamone | Jul 11, 2024 | Customer Experience, Sales Performance
If you’re a retailer, predictions for the 2024 back-to-school shopping season may put you in a good mood. Despite economic concerns about inflation (in June, prices were up 3.3% from a year ago, but the rate has begun to slow), back-to-school spending is expected not...
