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MarketSource Women in Automotive: Walking the Talk and Beating the Odds

MarketSource Women in Automotive: Walking the Talk and Beating the Odds

by Karen Salamone | Jul 10, 2024 | Culture, Sales Leadership

What’s the Percentage of Women in the Automotive Industry? Women influence 85% of car buying decisions and represent 62% of car buyers, and there are 1.4 million more women with driver’s licenses in the U.S. than men, says Forbes.   Yet only 27.1% of automotive...
Instant Response Elevates the Customer Experience (and AI Isn’t the Only Answer)

Instant Response Elevates the Customer Experience (and AI Isn’t the Only Answer)

by Karen Salamone | May 8, 2024 | Uncategorized

Retail customers are impatient. What can you do to deliver faster, better help? It is now well-established that artificial intelligence, and in particular generative AI, has the potential to transform retail operations. One of the greatest influences of AI in retail...
Shoppers and Retail Associates: A Changing Relationship

Shoppers and Retail Associates: A Changing Relationship

by Karen Salamone | Apr 22, 2024 | Uncategorized

“Helpful sales associates are the No. 1 reason customers will shop in-store.” Source: PwC’s 2023 Global Consumer Insights Survey No longer relegated to merely shelving and pricing products and keeping aisles clean, the work of frontline retail associates now...
Turn Holiday Shopping Returns into a Customer Experience Win

Turn Holiday Shopping Returns into a Customer Experience Win

by Karen Salamone | Jan 17, 2024 | Uncategorized

Holiday returns season is here. Turn it to your advantage. A higher volume of sales during the holiday season means a higher volume of holiday shopping returns. So, whether retailers like it or not, they will likely face a deluge of returned gifts. The rise of online...
Best MarketSource Retail Industry Blogs of 2023

Best MarketSource Retail Industry Blogs of 2023

by Karen Salamone | Jan 5, 2024 | Customer Experience, Sales Management

The retail landscape is enduring continual waves of change. In 2023, we saw mountains of growth in omnichannel, and frictionless shopping flowered. Staff shortages sometimes left consumers in a customer-service desert, yet social commerce began to blossom. Meanwhile,...
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MarketSource, an Allegis Group company, is a sales acceleration company focused on delivering better outcomes for many of the world’s most iconic brands. We design and operationalize managed sales and customer experience solutions in B2B and retail environments. Our solutions are purpose-built and tech-enabled to deliver measurable improvements in business outcomes.

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