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Nailed It or Failed It? A 2025 B2B Sales Trends Reality Check

Nailed It or Failed It? A 2025 B2B Sales Trends Reality Check

by Steve Bonvissuto, AJ Olander, Ben Simms | Dec 5, 2025 | Managed Sales

Reflections from the Eyewall of the AI Hurricane ‘Tis the season! For us to check in on our last set of sales predictions. Our 2025 reality check revealed a mixed bag. We were largely on track, but we didn’t foretell the speed of AI’s evolution and immersion...
The AI in Sales Revolution: Standing in the Gap

The AI in Sales Revolution: Standing in the Gap

by Steve Bonvissuto | Jul 16, 2025 | Managed Sales

To say AI sales enablement tools are transforming the B2B sales landscape is a wild understatement.  Productivity increases?   Turning huge datasets into actionable insights?  Better pipeline management and stronger forecasting potential?  Productivity...
Trend Watch: B2B Sales Predictions for 2025

Trend Watch: B2B Sales Predictions for 2025

by Steve Bonvissuto, AJ Olander, Ben Simms | Dec 10, 2024 | Managed Sales

B2B Sales Trend Deep Dive Your Guide through Human-Inhabited, AI-Driven Terrain As we embark on a new year, what’s in store for B2B sales? AI is on everyone’s lips, but as humans will always be part of the B2B buying and selling process, today’s sales topography...
Nailed or Failed It? A 2024 B2B Sales Predictions Reality Check

Nailed or Failed It? A 2024 B2B Sales Predictions Reality Check

by Ben Simms, Steve Bonvissuto | Nov 12, 2024 | Managed Sales

Last year, we made some predictions about what should be on B2B revenue leaders’ radars in 2024. What did we get right? What did we miss? We checked in with our experts and rated ourselves. See how we did. Prediction: New B2B Customers Will Remain ElusiveRating:...
Use It or Lose It: Master the Art of Seller Adoption of Sales Tech (Part 1)

Use It or Lose It: Master the Art of Seller Adoption of Sales Tech (Part 1)

by Steve Bonvissuto | Jun 12, 2024 | Sales Performance, Technology

For a Digital Transformation that Sticks and Sales that Grow The rate at which your sellers adopt sales technology—or how quickly they embrace new tech tools and how deeply they integrate them into their daily selling motions—can make or break not just your revenue...
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MarketSource, an Allegis Group company, is a sales acceleration company focused on delivering better outcomes for many of the world’s most iconic brands. We design and operationalize managed sales and customer experience solutions in B2B and B2C environments. Our solutions are purpose-built and tech-enabled to deliver measurable improvements in business outcomes.

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