by Craig Cummings | May 17, 2017 | Uncategorized
Growing up, I remember when my dad decided to go to work for himself. He had been a sales executive at a manufacturing company, had a company car, and even had a telephone that worked in the car. I thought he had it made. When I asked him why he was making the change,...
by Mark Doornbosch | May 15, 2017 | Uncategorized
Are you prepared to align with what retail customers really want? In a recent study, Salesforce found that 66% of consumers say they are likely to switch brands if they are treated like a number instead of an individual. Additionally, 73% of consumers are likely to...
by Steve Carlisle | May 3, 2017 | Uncategorized
Entering new markets with a new sales team is a daunting task. If you weigh not actually knowing the true costs against the expected return, it can be “career limiting.” Many companies see value in partnering with a company that can guide them on the best sales...
by Karen Salamone | Apr 24, 2017 | Uncategorized
Like many of you in retail and brand marketing, I have spent the last few decades researching innovative ways to target everyone from baby boomers, to Gen X, and then millennials. In retail, it is far more than just the marketing that has had to change. We’ve...
by Jason McElhone | Apr 19, 2017 | Uncategorized
In the past 25 years, I have made nearly 1,000,000 cold calls. I’ve struck out more times than most people reading this post combined, and I have been blessed with an enormous amount of good fortune. After setting 50 face-to-face meetings for #CPExpo, I decided...
by Karen Salamone | Apr 10, 2017 | Uncategorized
In retail today, the customer engagement process is even more critical to helping the customer make the right buying decision. Did you know that 70 percent of shoppers are interested in interacting with a store sales associate? According to a 2016 Mindtree study, 92...
