What’s the Percentage of Women in the Automotive Industry? Women influence 85% of car buying decisions and represent 62% of car buyers, and there are 1.4 million more women with driver’s licenses in the U.S. than men, says Forbes. Yet only 27.1% of automotive...
MarketSource Automotive Sales and Performance Insights The auto industry faced some interesting challenges during 2023. The fleet market showed signs of recovery, and inventories picked up after a slump the year before. Car buyers expressed pent-up demand, driving...
Ask These 9 Questions to Find Out Increasingly, car dealer F&I departments are taking center stage in dealerships. And rightfully so, as they represent a significant source of dealer income. According to the National Automobile Dealers Association (NADA), nearly...
We’re barreling toward an EV future, and auto dealers are at the epicenter of it all. Dealers wanting to make the transition strategically should read this. We can help you take charge of your EV future. CONTACT US >>...
It’s not often that a managed sales organization like MarketSource gets to help save lives, but that’s just what our auto recall teams do every day. Automotive OEMs count on our experience, expertise, and tech enablement to help them find customer...
