by Lisa Walsh, Peter Maxwell | Feb 3, 2023 | Uncategorized
Five New Year’s Resolutions for Auto Dealers Returning to a (New) Normal The auto industry is emerging from another highly tumultuous and prosperous year, marked by record profits, significant inventory issues that challenged manufacturers to keep pace with...
by Karen Salamone | Jan 24, 2023 | Uncategorized
2022 was yet another transformative year for the automotive industry. All the while, MarketSource has been on top of it, working closely with major OEMs, dealers, aftermarket suppliers, and more to empower them to navigate the changes so they may not just weather the...
by Karen Salamone | Dec 15, 2022 | Uncategorized
When QR, or Quick Response, bar codes were first introduced, their use was restricted to one commercial industry. In 1994, the Japanese company Denso Wave, then a division of Denso Corporation, began using them to track auto parts for Toyota Motor Corporation. It...
by Karen Salamone | Dec 12, 2022 | Uncategorized
8 Insights into What Motivates Your Customers and Ways to Delight Them In a recent report, 2022 Retail Trendwatch by Vericast, 77% of retailers say they need to give consumers stronger reasons to purchase. Ideally, those reasons should correspond to actual consumer...
by Karen Salamone | Dec 12, 2022 | Uncategorized
85% of B2B buyers say the buyer experience is as important as the product or service. But the scramble to fight inflation, in addition to other issues such as shipping delays and labor shortages, can hamper a holistic B2B sales strategy—one that enhances customer...
