by Karen Salamone | Aug 28, 2020 | Uncategorized
Selling to business customers used to mean a lot of in-person handshaking, socializing, and relationship-building. But COVID-19 changed the way we do business—perhaps for the better. Even before COVID-19 fundamentally altered domestic and international business,...
by Heather Parham | Aug 17, 2020
Digital customer engagement is meeting changing customer needs with thoughtful interactions across all platforms. Read about best practices from leading companies, and what to expect in the next normal. LEARN MORE...
by Karen Salamone | Jul 16, 2020 | Uncategorized
Disruption is inevitable. Throughout history, countless ideas, inventions, and forces have drastically transformed entire economies, industries, and businesses. For some, the result was extinction. For others, it was unprecedented growth. In the last 25 years, new...
by Mark Doornbosch | Apr 9, 2019 | Uncategorized
We’ve said it before and we’ll say it again, you must be able to find and connect with your shoppers across all channels, to drive foot traffic to your stores. The reason? Fifty percent of all Americans still prefer to shop in-store and 83% who buy online...
by Steve Carlisle | Feb 20, 2019 | Uncategorized
As CMOs and CSOs strive to accelerate growth and profitability for their firms, greater alignment on and continuous improvement of three basic metrics of business can go a long way to achieving revenue and profitability goals. Customer Acquisition Cost (CAC) – How...
