SBI reports that B2B buyers complete nearly 70% of their purchasing journey before ever engaging with a salesperson, challenging sellers to adapt to a more researched decision-maker. MarketSource VP of Innovation Steve Bonvisutto shares his insights on how today’s...
A healthy renewal rate is a sign of your prognosis for growth. It’s also a key measure of your capacity to create long-term value for your customers. According to the Corporate Finance Institute, a healthy renewal rate is 80% or above. If your renewal rate lacks...
What do you REALLY know about your customers? We know what lies within your answer to this key question is the solution to your renewal problems. And we know that what you learn when you begin probing deeper into your customers’ lived experience with you may be hard...
Do You Have a Renewal Problem? Do your customers seem satisfied, yet they ask you to bid for new products or renewals? At renewal time, do they put you on the defensive over pricing and remind you of the high cost of your product or service? Do you lack long-lasting...
Every brand is different, but customer needs are universal. They want to feel heard and empowered, see a return on their investment, and experience loyalty from brands they choose to do business with. Are you making your customers feel wanted, understood, valued, and...
