Ben Simms is Vice President of Ominchannel Sales at MarketSource. In this podcast, he speaks with Mario Martinez, CEO of Vengreso and Host of the Modern Selling Podcast.

Episode Outline

[4:15] Ben’s background in sales and the path that took him to MarketSource

[10:50] Why should you consider outsourcing sales for your company?

[15:56] What types of companies does outsourced sales work best for?

[18:46] How to sell outsourced sales to internal stakeholders

[21:23] What role does the financial cost play in the internal discussion?

[29:40] How to select and manage an outsourced sales partner

[32:10] Does an outsourced team need to be considered part of your company culture?

[46:37] What does it mean to use the word “omichannel?”



At MarketSource, an Allegis Group company, we believe better sales begin with better relationships. Our proven alternative to traditional outsourced sales is led by a proprietary process that helps businesses thrive by fostering deeper connections between people and brands.