5 Tips for Educating Consumers About the Internet of Things

by Mark Doornbosch

Consumer spending growth for the internet of things (IoT) is predicted to reach $13 billion by 2020, but many consumers still don’t understand how any of it works. In his latest video, Retail Practice Leader Mark Doornbosch shares five tips on how to increase sales by educating customers on what a good investment IoT is.

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As a Retail Practice Leader at MarketSource, Mark works with national brands focused on retail distribution to execute their field-marketing plans. The MarketSource message is simple; we help you sell more, faster. As the self-proclaimed Retail Sales Sensei and Master of Marketing Zen, Mark can be reached via LinkedIn or through the MarketSource sales concierge.