Custom, Interactive GIS Map and Analysis Help Building Materials Manufacturer Harness Location Data
WHAT WE DO
Location Intelligence
GIS Mapping + Analysis
INDUSTRY
Manufacturing
Lack of Data Visibility and Analysis Prevented Clear Strategic Decisions
Our client, a leading performance building materials manufacturer, receives data from many sources. Like many companies, they lacked the resources and expertise to operationalize it. They rely heavily on distributors to sell their products, aiming to have an average of two in each target market, but they didn’t have a comprehensive view of the necessary data to gauge competitive opportunities or determine whether they had adequate distributor coverage to meet growing market needs.
CHALLENGES
Disparate data elements
Inactionable data
Disconnects between data and strategic decisions
Pinpoint
right-fit distributor opportunities.
KEYS TO SUCCESS
Location Intelligence
Visualization of data layers for easier, clearer analysis
Expert geographic information systems (GIS) analysis
Customized, interactive map
Competitive market analysis
Custom, Interactive Geographic Information Systems (GIS) Map and Analysis Uncover Hidden Insights, Facilitate Clear Market Analysis
[SOLUTION]
Our GIS team built an interactive national map with data selections the client could layer or view separately, such as current distributor coverage, distributor service areas within a prescribed distance of each warehouse, distributor performance relative to the local housing market, and potential distributors that matched their ideal distributor profile. Â
Real-World Results
The interactive, data-dynamic map helped the client analyze markets for underperforming distributors and coverage gaps and pinpoint right-fit distributor opportunities, giving them a uniquely informed competitive advantage and insights they can leverage to improve market performance.