B2B Customer Experience in 2020

B2B Customer Experience in 2020

Selling to business customers used to mean a lot of in-person handshaking, socializing, and relationship-building. But COVID-19 changed the way we do business—perhaps for the better. Even before COVID-19 fundamentally altered domestic and international business,...
The Real Cost of a B2B Salesperson

The Real Cost of a B2B Salesperson

In the Spring of 2020, many organizations furloughed or dismissed all or some of their sellers. In the short term, this allowed them to quickly stabilize costs while protecting revenue. Months later, we have reconciled to the idea that the COVID-19 pandemic will be...