AUTOMOTIVE
Dealer-Manufacturer Synergies That Drive Results
As trusted partners to some of the largest automotive brands on the planet, our deeply experienced team brings unmatched industry expertise and leading-edge technology to foster dealer-manufacturer synergies that drive results.
As trusted partners to some of the largest automotive brands on the planet, our deeply experienced team brings unmatched industry expertise and leading-edge technology to foster dealer-manufacturer synergies that drive results.
What We Do
With intimate knowledge of dealership operations and dealer-manufacturer dynamics and skills to optimize customer experiences that fuel better outcomes for dealers and manufacturers alike—we help auto manufacturers drive dealer success.
Our scalable, skilled, rigorously trained teams become an extension of your team, collaborating to change staff behavior, empower performance, and deliver results. Whether you want to increase sales, maximize profits, optimize your teams, or achieve compliance, we’ve got you covered.
Virtual and In-Person F&I Development
Through training, field teams, and more, we work with dealers to maximize penetration rates and overall revenue per vehicle sold.
Recall Support
Our field teams locate customers—especially the most challenging vehicle owners who have not responded to other outreach—complete repairs, capture data, close repairs, and deliver comprehensive reporting.
Dealership Improvement
We help dealers reach their profitability and performance potential by assessing, collaborating, and implementing targeted strategies to improve their sales process, management practices, inventory management, marketing strategy, and facilities.
Wholesale Parts
We design and implement training and critical processes for OEMs, dealers, and distributors to drive demand and achieve optimum sales, ROI, and market share through IRFs, fleet, and commercial customers.
Fleet Services
Our national field team drives parts sales through dealership and distribution channels for independent and government fleet customers.
Technician Recruiting and Placement
Working with OEMs and their dealers, our team designs strategies to improve retention and ensure a strong and reliable pipeline of new technicians, creating programs and building relationships with schools and community organizations to source quality candidates.
Who We Serve
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Original Equipment Manufacturers (OEMs)
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Automotive Parts Manufacturers
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Aftermarket Product Manufacturers
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Commercial Fleet Companies
Original Equipment Manufacturers (OEMs)
Automotive Parts Manufacturers
Aftermarket Product Manufacturers
Commercial Fleet Companies
OUR APPROACH
How We Do It
AUTO F&I DEVELOPMENT
RECALL
ANALYTICS
TALENT ACQUISITION
TECH STACK
AUTO F&I DEVELOPMENT
We train F&I staff to optimize their performance, improve the customer experience, and maximize F&I contribution to the bottom line. Learn more →
RECALL
With data-driven canvassing strategies and on-site repair capabilities, we guide customers to confident repairs and manufacturers to thorough compliance. Learn more →
ANALYTICS
Unmatched data environment empowers automotive brands with actionable, data-driven insights. Learn more →
TALENT ACQUISITION
Specialized, data-informed, market-intelligent recruiting targets top field canvassing, dealership development, and coaching talent. Learn more →
TECH STACK
Our tech stack features a suite of ready-made and custom-built territory planning and management, customized CRM, and coaching tools designed to continuously enhance our teams’ skills and acumen. Learn more →
THE POWER OF PARTNERSHIP
Success Stories
At the Door: Auto Recall Teams Help Manufacturers
Close Completion Gaps and Save Lives
WATCH ELMORE’S STORY →
At the Door: Auto Recall Teams Help Manufacturers
Close Completion Gaps and Save Lives
A major auto manufacturer needed to achieve 100% compliance in repairing Takata airbag inflators. MarketSource deployed a multilingual, field-based canvassing team in under 70 days to complete 200,000 life-saving repairs.
DELIVERING RESULTS →
WATCH ELMORE’S STORY →
THINKING FORWARD
Our Insights
How Healthy is Your F&I Team?
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The Continuing Shortage of Auto Technicians: How Do We Fix It?
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The Art of Pre-Suasion: Putting Auto Customers in the Driver’s Seat
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The Future of Auto Customer Engagement
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We Can Give Your Dealers the Fuel They Need to Drive Better Outcomes For Their Customers and You.