Want to know what’s happening with back-to-school 2023 shopping? Steve Wilson, an on-the-ground MarketSource retail expert, rounds up the latest predictions and advice to help retailers capitalize on the momentum of the season.
Here are a few highlights to listen for:
:36 – National Retail Federation predictions for 2023 back-to-school spending
:44 – Back-to-college spending predictions
:56 – Average parent spend forecast
1:24 – School enrollment changes
1:54 – Breakdown of spend by category
2:01 – And the winner is—in-store or etail?
2:34 – Four ways to stand out and win with consumers in 2023
Sources referenced in the video:
2023 Deloitte back-to-school survey – A season of economizing
NRF – Back-to-Class Shopping Expected to Reach Record Levels
For Steve’s recommendations on how retailers can win this back-to-school season, see Part 2 of his video below.
Building on his predictions for the 2023 back-to-school shopping season, in this video, Steve offers retailers key strategies on how to maximize this back-to-school season.
Here are a couple of highlights to listen for:
:18 – Five ways stores can deliver a great customer experience
:44 – Four emerging technologies retailers shouldn’t be afraid to leverage
To hear Steve’s thoughts on back-to-school trends, see Part 1 of his video above.
Author: Steve Wilson
Steve is VP of Retail Strategy & Operations at MarketSource. He has been helping steer the strategic direction of MarketSource’s retail business unit since 2010, with oversight including operations, new services and capabilities, and reporting and analytics. Steve has over 25 years of experience designing, implementing, directing, and operating retail programs focused on driving customer experience and sales.
