Want to know what’s happening with back-to-school 2023 shopping? Steve Wilson, an on-the-ground MarketSource retail expert, rounds up the latest predictions and advice to help retailers capitalize on the momentum of the season.
Here are a few highlights to listen for:
:36 – National Retail Federation predictions for 2023 back-to-school spending
:44 – Back-to-college spending predictions
:56 – Average parent spend forecast
1:24 – School enrollment changes
1:54 – Breakdown of spend by category
2:01 – And the winner is—in-store or etail?
2:34 – Four ways to stand out and win with consumers in 2023
Building on his predictions for the 2023 back-to-school shopping season, in this video, Steve offers retailers key strategies on how to maximize this back-to-school season.
Here are a couple of highlights to listen for:
:18 – Five ways stores can deliver a great customer experience
:44 – Four emerging technologies retailers shouldn’t be afraid to leverage
Chart referenced in the video: