Your Guide through a Human-Inhabited, AI-Driven B2B Sales Terrain

What’s in store for B2B sales? AI is on everyone’s lips, but since humans will always be part of the buying and selling process, today’s sales topography reveals a much more contoured landscape. Join our experts as they help you not just navigate but dominate it. Hear from Steve Bonvissuto, who runs our sales tech innovation center, and AJ Olander, who supports strategy, innovation, and continuous improvement for our Salelytics team. 

Steve Bonvissuto, Vice President of Innovation

Steve Bonvissuto leads our innovation team to continuously improve the delivery of MarketSource services, creating more value for customers and employees. Steve consults and partners with key internal and external executives to innovate and execute strategies that enable teams to deliver additional value and exceed customer expectations. Proven engineering principles are used to streamline and improve sales processes. Steve is responsible for evaluating, piloting, and selecting emerging sales enablement technologies for increased efficiencies.

AJ Olander, Executive Director

AJ Olander is an Executive Director with a focus on integration and Innovation. As a senior leader within the Salelytics business unit, he is responsible for driving revenue growth for new and existing client partnerships, establishing and managing key relationships with suppliers, and developing and executing the company’s strategy and vision. With over 19 years of experience in sales and marketing, AJ has a proven track record of delivering results and value for clients across a wide variety of verticals.