Last year, we made some predictions about what should be on B2B revenue leaders’ radars in 2024. What did we get right? What did we miss? We checked in with our experts and rated ourselves. See how we did. Prediction: New B2B Customers Will Remain ElusiveRating:...
Jose Torres turned a challenging upbringing into a story of success and leadership. “I never thought I’d achieve much, let alone reach a leadership position,” he says. Yet he did just that, currently serving as a district manager for MarketSource’s largest client....
MarketSource team members who work on our Takata airbag recall programs are heroic because they save countless lives every single day. Triggering the largest recall of its kind in U.S. traffic safety history, scientists discovered in 2014 that Takata airbags contained...
How to Spin Long-Tail Customers into Gold In this series, we’re exploring the untapped potential long-tail customers offer B2B sales organizations. Part 1 exposes why long-tail customers, or those who spend below a certain revenue threshold, are hidden gems of...
Kevin Guthridge is a man of many talents. Besides his leadership skills as a MarketSource Senior Manager, he is a practicing—and performing—musician. When Kevin was about five years old, his parents checked on him in the middle of the night and found him listening to...
