As a customer success pro, customer segmentation is a powerful tool in your arsenal. By organizing your customers into distinct groups based upon shared characteristics, you can gauge and respond to their needs in strategic ways that help them get the most out of your...
2022 was yet another transformative year for the automotive industry. All the while, MarketSource has been on top of it, working closely with major OEMs, dealers, aftermarket suppliers, and more to empower them to navigate the changes so they may not just weather the...
These are topsy-turvy times. Brick-and-mortar retailers appear to be facing a challenging road, from both an operational and employment standpoint. Uncertainty is swirling around several pressing issues, from high prices and shipping delays to staff shortages and...
No doubt about it—the pandemic accelerated dramatic changes in the B2B selling landscape. Buyers made radical shifts in how they interacted with sales reps and make purchase decisions. Meanwhile, the customer journey has evolved into a solidly omnichannel one. ...
Keeping retail stores running smoothly is a challenge any day of the week. Post-pandemically, faced with a tidal wave of supply chain slowdowns, inflationary issues, and labor shortages, retailers are struggling to steady the ship. And eMarketer reports that the...
