2022 was yet another transformative year for the automotive industry. All the while, MarketSource has been on top of it, working closely with major OEMs, dealers, aftermarket suppliers, and more to empower them to navigate the changes so they may not just weather the turbulence but flourish despite it.
We gathered up-to-date research and valuable insights to help them and you smooth out the road ahead.
In case you missed them or would like to revisit them—we’ve curated some of our most popular blogs so you can catch up and keep your finger on the pulse of the market.
Happy reading!
Are Mobile Services the Next Big Thing for Auto Dealers? – Fleet and commercial customers REALLY want mobile services, but there are a host of challenges for OEMs and dealerships.
The Art of Pre-Suasion: Putting Auto Customers in the Driver’s Seat – Before they even set foot in a dealership, customers are making buying decisions. Dealers are discovering how they can use pre-suasion to meet customers where they are and exceed their expectations.
Rethinking Customer Engagement for Auto Dealerships – Digital retailing is taking the auto industry by storm. For those dealers willing to make digital a core element of their customer engagement strategy, growth opportunities abound.
Securing Future Auto Dealer Growth: Grounding Tomorrow’s Sales in Today’s Prosperity – It’s tempting to want to revel in the exuberance of the industry’s record profits, but dealers that shore up their sales operations are positioning themselves not only to weather the next market shift but to maximize future revenue growth.
Author: Karen Salamone
Karen is Head of Marketing for MarketSource. She is a transformational B2B and B2B2C leader with a history of building marketing organizations, content teams, and demand generation centers of excellence from the ground up. She is recognized for delivering meaningful insights and fresh approaches and for earning best-in-class content, design, and multi-media awards.
