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For the Love of Brands

For the Love of Brands

by Karen Salamone | Sep 6, 2024 | Customer Experience, Sales Performance, Trends

How Retailers Can Create a Crucial Emotional Connection with Consumers Branding goes beyond just a name and a logo. It encompasses the entire customer experience, from when a shopper first encounters a brand to their ongoing relationship. Brands are expected to...
5 Retail Value Strategies to Attract Price-Conscious Consumers

5 Retail Value Strategies to Attract Price-Conscious Consumers

by Karen Salamone | Aug 6, 2024 | Customer Experience, Sales Performance

At a time when many consumers are cutting back on retail spending, retailers have good reason to resort to heavy discounting to appease bargain hunters. But price reductions aren’t the only answer. Lowering prices is an effective tactic for drawing in customers, but...
3 Back-to-School Shopping Tips to Maximize Your 2024 Retail Returns

3 Back-to-School Shopping Tips to Maximize Your 2024 Retail Returns

by Karen Salamone | Jul 11, 2024 | Customer Experience, Sales Performance

If you’re a retailer, predictions for the 2024 back-to-school shopping season may put you in a good mood. Despite economic concerns about inflation (in June, prices were up 3.3% from a year ago, but the rate has begun to slow), back-to-school spending is expected not...
4 Reasons to Trust Your Brand to a 3PL Retail Services Company

4 Reasons to Trust Your Brand to a 3PL Retail Services Company

by Carlo Hanna | Feb 28, 2024 | Customer Experience, Managed Sales

What are 3PL Retail Services? 3PL (or third-party ) retail services refers to the process of outsourcing your retail operations to an independent company that offers end-to-end solutions for consumer goods brands that operate brick-and-mortar stores. 3PL retail...
Best MarketSource Retail Industry Blogs of 2023

Best MarketSource Retail Industry Blogs of 2023

by Karen Salamone | Jan 5, 2024 | Customer Experience, Sales Management

The retail landscape is enduring continual waves of change. In 2023, we saw mountains of growth in omnichannel, and frictionless shopping flowered. Staff shortages sometimes left consumers in a customer-service desert, yet social commerce began to blossom. Meanwhile,...
A Retail Renaissance and Other 2024 Retail Insights

A Retail Renaissance and Other 2024 Retail Insights

by Mark Doornbosch, Steve Wilson | Jan 4, 2024 | Customer Experience, Trends

MarketSource Retail Leaders Share Reflections and Predictions to Help Retailers Win Retailing in 2023 gave retail executives a lot to think about. A strong holiday season wrapped up the year with an optimistic spark; still, heading into 2024, the retail industry is...
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MarketSource, an Allegis Group company, is a sales acceleration company focused on delivering better outcomes for many of the world’s most iconic brands. We design and operationalize managed sales and customer experience solutions in B2B and retail environments. Our solutions are purpose-built and tech-enabled to deliver measurable improvements in business outcomes.

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