Realizing Value from Customer Success

Realizing Value from Customer Success

Customer success can drive real value for your customers, but the pitfalls to getting there can be many. MarketSource’s Director of Customer Success Jeff Heckler spoke with customer success leaders of three global enterprises about which ones to avoid and how they...
What Motivates Gen Z Shoppers?

What Motivates Gen Z Shoppers?

With their retail purchasing power said to account for about $360 billion in disposable income, Gen Z shoppers can’t be ignored. Born between 1997 and 2012 or so, per the U.S. Census, there are some 68 million in the U.S. And while Gen Z consumers have adopted many of...
Adapting to the Retail Labor Shortage

Adapting to the Retail Labor Shortage

The staffing shortage in retail is real. Simply put, there are not enough workers available – or not enough candidates applying for the available jobs – to fill the positions that are needed in the industry. There are a variety of reasons behind the shortage, mostly...