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It costs 5-25 times more to acquire a new customer than to keep one. When economic uncertainty makes acquiring new customers a challenge, minimizing customer churn makes sense. These strategies can help.

MarketSource Sales Development Rep James Noble enjoys improving others’ lives. Besides his “day” job, he spends evenings outfitting residents of his beloved hometown with scooters.

An inefficient B2B sales process can lead to lagging revenues. Business process engineering can spot areas of wasted time and effort and streamline sales so your reps get faster, better results.

MarketSource team members are bound by four core values—relationships, open communication, work ethic, and serving others. These are the ties that bind, and this is the difference culture makes.

Not everyone knows what type of work they want to pursue as soon as their university cap and gown is put away, but ...

The media is portraying a dire situation right now. If you believe the hype, prices will never rationalize again, ...

Despite a pandemic, inflation, chip shortages, a burdened supply chain, and global conflicts, the market slows ...

Why Customer Success Matters More Than Ever
Early in the pandemic, acquiring net new logos was challenging, if not ...

Shannon Hoffman is consistently going above and beyond for his fellow team members. “Whenever, wherever, ...

Customer experience scores are at an all-time low. Despite rising prices, supply chain issues and short labor supply, here are practical ways retailers can keep shoppers happy and increase sales.

Skilled B2B sellers focus on understanding buyers’ needs and where the buyer is in their journey. They understand ...

Are you sabotaging your sales strategy by doing things the wrong way? Here are six things that can sideline the best-laid strategic plans. Nip them in the bud before they disrupt your sales performance.