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There’s gold in your long tail customers – who make up 20% of your revenue. They may be small, but they’re yours, and their potential is mighty. If you’re not ready to give up 20% of your revenue, read on.
As a manager, Paul Parker focuses on understanding people on a personal level, prioritizing empathy and kindness—because you never know what someone is going through on any given day.
Shamshawan Scott will go to great lengths to connect with customers, learning to speak Mandarin to communicate with guests to our client’s Times Square store. Even if he stumbles, they appreciate his effort!
A brand’s success depends on more than a name and a logo. Customers today want deeper relationships with brands. They want to be courted. Explore the traits for becoming their BFF now.
Kyle Behnke confesses he may not always have the best answers, but the will to find it assures he’ll end up in the right direction. He finds it through his love of learning and innate curiosity.
Some of the best things that ever happened to Meaghan DelliCarpini are “just on the other side of fear.” Thankfully, one of those things was joining MarketSource.
Budget-conscious consumers shouldn’t be cause for deep discounting if retailers want to maintain a competitive advantage. Instead, deliver what matters to customers in terms of value. Here’s how.
Lynn’s extensive auto experience and emphasis on the importance of developing strong relationships with our dealer partners have earned him substantial credibility and success.
A passion for music pulled Charles Robinson into a career as an artist manager, and he mimics his successful approach to assuring music business success in his role at MarketSource.
Inflation may be on the minds of consumers, but it’s not keeping parents from spending more on back-to-school items this year—with a forecasted increase of $390 to $475 per child.
Women hold 34% of MarketSource’s automotive program leadership positions, 7% above industry average. Read insights from two of our women in auto leaders post-Automotive News Leading Women Conference.
For a Digital Transformation that Sticks and Sales that Grow
According to Outreach, the average seller adoption ...