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The New Retail Battlefront: Execution and Engagement

The New Retail Battlefront: Execution and Engagement

Carlo Hanna | Customer Experience | Retail Sales | Sales Performance | Trends
Part 8, the final segment of our series on navigating the shifting AI terrain, uncovers how consumer electronics and mobility brands who prioritize smart execution and customer engagement are winning loyalty battles.
AI + Human Empathy = Patient Journeys with Promise

AI + Human Empathy = Patient Journeys with Promise

Rachel Hernandez | Innovation | Patient Engagement | Trends
Part 7 of our series on navigating the shifting AI terrain how AI and humans will divide and conquer the patient journey to provide the efficient care patients expect and the empathetic care they deserve.
Finding Profits Amid Cost Pressures: An Auto Industry New Normal

Finding Profits Amid Cost Pressures: An Auto Industry New Normal

Lisa Walsh | Customer Experience | Innovation | Sales Performance | Trends
Part 6 of our series on navigating the shifting AI terrain offers insight into the market-, tech-, and price-driven pressures automakers and dealers face as they search for viable paths to growth.
AI vs. Human Insight – an AND, Not an OR

AI vs. Human Insight – an AND, Not an OR

Cory Rossi | Innovation | Sales Performance | Tech Stack | Trends
Part 5 of our series on navigating the shifting AI terrain explores how AI is playing out with sellers. It’s helping them close gaps faster, but only if leadership supports their tech adoption.
How AI is Reshaping Insurance Company Growth

How AI is Reshaping Insurance Company Growth

AJ Olander | Customer Experience | Innovation | Sales Performance
In Part 4 of our series on navigating the shifting AI terrain, we delve into how blending AI with consultative, human connections is not only reshaping insurance sales but key to future growth.
AI: Connecting Buyers and Sellers in More Meaningful Ways

AI: Connecting Buyers and Sellers in More Meaningful Ways

Ben Simms | Innovation | Sales Performance | Tech Stack | Trends
In Part 3 of our series on navigating the shifting AI terrain, we delve into how AI is already shaping the sales cycle of the future by connecting buyers and sellers in more meaningful ways.
Traditional Retail Is Back!

Traditional Retail Is Back!

Joseph Shebroe | Innovation | Retail Sales | Sales Performance | Trends
In Part 2 of our series navigating the shifting AI terrain and other sales shapers, we take a closer look at how retailers can balance innovation with traditional practices to keep shoppers coming back.
Delivering Measurable Outcomes in a New AI Era

Delivering Measurable Outcomes in a New AI Era

Kerry Blair | AI | Innovation | Tech Stack | Trends
In Part 1 of our series navigating the shifting AI terrain, we explore how to move forward as AI hype dies down, governance tightens, user expectations heighten, and ROI is no longer waived but requisite.
Nailed It or Failed It? Retail Edition

Nailed It or Failed It? Retail Edition

Carlo Hanna | Customer Experience | Innovation | Sales Performance | Trends
Our perennial check-in on our trend predictions helps us stay at the forefront of a dynamic retail landscape. It revealed a mixed bag in 2025. What did we nail? What did we fail? Find out for yourself.
Nailed It or Failed It? A 2025 B2B Sales Trends Reality Check

Nailed It or Failed It? A 2025 B2B Sales Trends Reality Check

Steve Bonvissuto | Innovation | Managed Sales | Tech Stack | Trends
2025 promised to be an unusual year, but that didn’t stop us from applying our deep knowledge of the sales landscape to the future. Here’s how our B2B sales predictions for the year played out.
5 Steps to Tap into Long-Tail Channel Partner Revenue

5 Steps to Tap into Long-Tail Channel Partner Revenue

Steve Carlisle | Channel Sales | Managed Sales | Revenue Growth | Sales Performance
Your long-tail partners may be small, but they’re yours, and their potential is mighty. If you’re not ready to give up on the revenue opportunity they represent, read on.
The AI in Sales Revolution: Standing in the Gap

The AI in Sales Revolution: Standing in the Gap

Steve Bonvissuto | Managed Sales | Sales Performance | Trends | B2B
We’re on our clients’ front lines, interacting with their customers, data, and systems. To help them reap the rewards of AI safely, we’re taking a cautiously aggressive approach that may help you, too.
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MarketSource, an Allegis Group company, is a sales acceleration company focused on delivering better outcomes for many of the world’s most iconic brands. We design and operationalize managed sales and customer experience solutions in B2B and B2C environments. Our solutions are purpose-built and tech-enabled to deliver measurable improvements in business outcomes.

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