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How to Create a Customer Journey Map

How to Create a Customer Journey Map

Karen Salamone | Customer Experience | Managed Sales | Revenue Growth | B2B
Customer journey maps can make or break customer relationships. A journey map shows how your customer experiences your product. Here’s how to create one through a customer success lens with MarketSource.
Pearl Barraza considers MarketSource her “family away from home.”

Pearl Barraza considers MarketSource her “family away from home.”

Sarah Nicholas | Culture
Team Manager Pearl Barraza tries to live by the mantra of "always be learning". She uses it to encourage her team. As she says, “No matter how much we know, there’s always room for growth. We just have to be open to it.”
What matters most to Conner Hennessey? The impact his work has on colleagues and clients alike.

What matters most to Conner Hennessey? The impact his work has on colleagues and clients alike.

Sarah Nicholas | Culture
Conner is a firm believer in the fact that the time and effort spent investing in others benefits the individuals you help and contributes to the growth of the team as a whole.
Taking a Pulse on the Retail Workforce

Taking a Pulse on the Retail Workforce

Steve Wilson | Trends | Retail
What’s going on with the retail labor market? Retailers should take into account both the facts and the expert forecasts to really know what to expect and what they should do to move forward.
Why Customer Segmentation Matters for Customer Success

Why Customer Segmentation Matters for Customer Success

Karen Salamone | Customer Experience | Sales Performance | B2B
No two customers are alike, and no customer journey is linear. Segment your customers to gauge their needs and pain points and deliver relevant, personalized experiences at every touchpoint.
When we serve others, we’re usually the ones who benefit most. Just ask MarketSource’s Cory Rossi.

When we serve others, we’re usually the ones who benefit most. Just ask MarketSource’s Cory Rossi.

Sarah Nicholas | Culture
Cory has coached travel baseball for 15+ years and has had a hand in helping over 200 high schoolers receive college scholarships in the sport.
Breathe New Life into Your Customer Loyalty Strategy

Breathe New Life into Your Customer Loyalty Strategy

Karen Salamone | Retail
Gone are the days when having a customer loyalty program set you apart. Great news! Your loyalty programs aren’t set in stone. Use these tips to keep your strategy fresh and your customers glued to you.
In her “20 Seconds of Courage”, Paige Lindström’s Personal Mantra Led to a Company-Wide Mental Health Campaign

In her “20 Seconds of Courage”, Paige Lindström’s Personal Mantra Led to a Company-Wide Mental Health Campaign

Sarah Nicholas | Culture
District Manager Paige Lindström says, “I want to contribute to our culture, where everyone feels valued, heard, and has access to resources in their time of need.”
There is Growing Evidence and a Strong Business Case for Leadership Diversity. The Women Leaders at MarketSource Embody Why.

There is Growing Evidence and a Strong Business Case for Leadership Diversity. The Women Leaders at MarketSource Embody Why.

Sarah Nicholas | Culture
What does it look like to embrace equity year-round? This. Read stories of some of our women leaders, each with a unique, inspiring path to leadership and meaningful contribution to the next generation.
Strongly and naturally inculcating the MarketSource value of work ethic, Natalie Whiten sets realistic expectations for others and continues to grow as a sales leader.

Strongly and naturally inculcating the MarketSource value of work ethic, Natalie Whiten sets realistic expectations for others and continues to grow as a sales leader.

Sarah Nicholas | Culture
Team Lead Account Manager Natalie Whiten says, “I I can do hard things, be brave and bold, and stand by my worth and values. These capabilities strengthen my role as a leader.”
At the Door: Auto Recall Teams Help Manufacturers Close Completion Gaps and Save Lives

At the Door: Auto Recall Teams Help Manufacturers Close Completion Gaps and Save Lives

Peter Maxwell | Customer Experience | Managed Sales | Training | B2B
Our recall teams locate customers like Elmore Jones, who haven’t responded to manufacturer recall notices, and complete the repairs while they wait. In his case, MarketSource got there just in time.
The most rewarding facet of James Triplett’s role is providing feedback to prospective recruits—and as such he sets a superb example of the MarketSource value of communication.

The most rewarding facet of James Triplett’s role is providing feedback to prospective recruits—and as such he sets a superb example of the MarketSource value of communication.

Sarah Nicholas | Culture
Retail Account Recruiting Lead James Triplett says, “I view leadership as a mentorship opportunity; I’m here to guide my teammates into accomplishing their goals.”
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MarketSource, an Allegis Group company, is a sales acceleration company focused on delivering better outcomes for many of the world’s most iconic brands. We design and operationalize managed sales and customer experience solutions in B2B and B2C environments. Our solutions are purpose-built and tech-enabled to deliver measurable improvements in business outcomes.

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