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MarketSource Employee Spotlight: Aaron Williams

MarketSource Employee Spotlight: Aaron Williams

Sarah Nicholas | Culture
The multi-faceted professional experience that Aaron Williams has gained during his 20 years at MarketSource continues to energize him, and he appreciates being a part of a great leadership team and supportive corporate culture. Read his story.
Human Resources Director Shares Her Creativity to Help Others

Human Resources Director Shares Her Creativity to Help Others

Sarah Nicholas | Culture
When a hospital came up short on personal protective equipment, one MarketSource team member adapted her passion for fabrics and creative sewing capabilities to help hundreds of grateful people.
Cultivating Retail Customer Loyalty in a Post-COVID World

Cultivating Retail Customer Loyalty in a Post-COVID World

Karen Salamone | Customer Experience | Sales Performance | Trends | Retail
Many consumer behavior changes prompted by the pandemic will have a lasting influence on how retailers and retail brands cultivate customer loyalty, requiring retailers to connect with consumers in meaningful new ways.
How to Build a Kick-A$$ Sales Tech Stack

How to Build a Kick-A$$ Sales Tech Stack

Steve Bonvissuto | Sales Performance | B2B
There are high-performing sales teams and there are outperforming sales teams. How can you move your team from functional to phenomenal? The answer lies in your tech stack and how you use it.
Questions to Ask Your Rev Gen Partner About Their B2B Sales Tech Stack

Questions to Ask Your Rev Gen Partner About Their B2B Sales Tech Stack

Karen Salamone | Sales Performance | B2B
You’ve decided to engage a revenue generation partner to expand your sales channels, but how do you know which is the best fit for you? There are a number of factors to consider, but none may be as important as their sales tech stack. To help you find outperforming organizations, here are some questions to ask.
MarketSource Employee Spotlight: Brittany Willison Fite

MarketSource Employee Spotlight: Brittany Willison Fite

Sarah Nicholas | Culture
The unstoppable Brittany Willison Fite, in her new role as MarketSource Reporting Supervisor, is a get-it-done person who believes where there’s a will, there’s a way. Learn more about her here.
2022 Planning and Budgeting for Sales Leaders

2022 Planning and Budgeting for Sales Leaders

Karen Salamone | Revenue Growth | B2B
When the ritual of planning and budgeting gets underway, don’t get mired in routine. To improve outcomes, collaborate, agree on key metrics, analyze what’s worked but be willing to take chances.
MarketSource Ramps Up a Fully Remote Workforce in Record Time | MarketSource Heroes

MarketSource Ramps Up a Fully Remote Workforce in Record Time | MarketSource Heroes

Sarah Nicholas | Culture
MarketSource transitioned an entire inside workforce for a large cellular supplier to fully remote in 24 hours. Despite the pandemic, customers were served, mobile hospitals were managed, and sales rose.
MarketSource Employee Spotlight: Daniel “DJ” Jordan and Vince Holbrook

MarketSource Employee Spotlight: Daniel “DJ” Jordan and Vince Holbrook

Sarah Nicholas | Culture
It’s a win/win for both clients and sales reps when building positive relationships remains the core focus, and it’s shared by partners Daniel “DJ” Jordan and Vince Holbrook. Read their story here.
Humanizing the Retail, E-tail, and Direct-to-Consumer Experience

Humanizing the Retail, E-tail, and Direct-to-Consumer Experience

Steve Wilson | Customer Experience | Trends | Retail
Brands want connection with consumers in retail, e-tail and DTC channels but consumers aren’t as interested in your channels as in human connections. And virtual connections can meet those needs.
MarketSource Team Provides Meals for Frontline Workers | MarketSource Heroes

MarketSource Team Provides Meals for Frontline Workers | MarketSource Heroes

Sarah Nicholas | Culture
A medical center and an animal shelter benefited from the efforts of MarketSource team members who inspired friends and the community to help make and deliver meals to workers during the pandemic.
Do You Have the Right B2B Sales Talent to Make Your Revenue Goals?

Do You Have the Right B2B Sales Talent to Make Your Revenue Goals?

Steve Carlisle | Revenue Growth | B2B
When you haven’t met your mid-year numbers, take a look at how you recruit and staff your B2B sales team. When you optimize your talent, you’re on track to improve performance and meet revenue goals.
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MarketSource, an Allegis Group company, is a sales acceleration company focused on delivering better outcomes for many of the world’s most iconic brands. We design and operationalize managed sales and customer experience solutions in B2B and B2C environments. Our solutions are purpose-built and tech-enabled to deliver measurable improvements in business outcomes.

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