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Leveraging B2B Customer Data: More Than a Numbers Game

Leveraging B2B Customer Data: More Than a Numbers Game

Karen Salamone | Customer Experience | Sales Performance | Technology | B2B
Today’s always-on, omnichannel B2B buyer has made collecting, integrating, and analyzing data more challenging than ever. Explore ways to leverage B2B customer data for better sales outcomes.
L&D Trainer Lifts Spirits at Vaccine Site | MarketSource Heroes

L&D Trainer Lifts Spirits at Vaccine Site | MarketSource Heroes

Sarah Nicholas | Covid-19 | Culture
Learning and Development Trainer Wendy Mayberry spent many weeks at her local county health board drive-through vaccination center educating and lifting spirits with her natural talent for telling jokes.
6 Tips for Effective B2B Sales Coaching

6 Tips for Effective B2B Sales Coaching

Ben Simms | Outsourcing | Sales Leadership | Sales Management | Training | B2B
As a sales leader you owe it to yourself and your team to create a sales coaching culture that brings out the best in every rep, and you can do it when you follow these proven tactics from MarketSource.
MarketSource Employee Spotlight: Daniel Quezada

MarketSource Employee Spotlight: Daniel Quezada

Sarah Nicholas | Culture
Daniel Quezada is a busy guy. Besides his work as a District Manager, he is a published author and photographer and is utterly devoted to helping others and paying it forward. Read on.
MarketSource Team Supplies Phones to Assist Meal Delivery | MarketSource Heroes

MarketSource Team Supplies Phones to Assist Meal Delivery | MarketSource Heroes

Sarah Nicholas | Covid-19 | Culture
What do 70 smartphones have to do with delivering 2,500 meals to senior citizens during the pandemic? This is an example of how doing one good turn can turn into doing something great for many people.
Five Problem-solving Tactics to Turn B2B Prospects into Buyers

Five Problem-solving Tactics to Turn B2B Prospects into Buyers

Karen Salamone | Sales Performance | B2B
Your prospects aren’t 100% satisfied with your product features and benefits until they are assured you can solve their problems, and here are five classic ways to do that and turn prospects into buyers.
Optimize B2B Sales Training & Coaching with the Right Tech Stack

Optimize B2B Sales Training & Coaching with the Right Tech Stack

Karen Salamone | Outsourcing | Technology | Training | B2B
Our sales engineers and instructional designers use the latest technologies to optimize B2B sales training and coaching. Read how your sellers can learn more efficiently with the right tech stack.
MarketSource Employee Spotlight:  Blake Green

MarketSource Employee Spotlight: Blake Green

Sarah Nicholas | Culture
MarketSource Account Development Manager Blake Green attributes his disciplined work approach to his experience in logistics in the U.S. Air Force. Read his story:
Top 12 Books Every B2B Sales Leader Should Read This Summer

Top 12 Books Every B2B Sales Leader Should Read This Summer

Sarah Nicholas | Sales Leadership | Sales Management | Sales Performance | B2B
 The lazy days of summer are here, and it’s the ideal time to ramp up your reading list with books that impart practical wisdom on sales management and leadership. Start your library with these favorites.
MarketSource Employee Spotlight:  Parth Dholakia

MarketSource Employee Spotlight: Parth Dholakia

Sarah Nicholas | Culture
Parth Dholakia may be humble and quiet, but his high-spirited work ethic as a Commercial Technology Software Engineer is loud and clear. Read his story:
Rethinking Retail: The Gig Economy in a Post-Pandemic World

Rethinking Retail: The Gig Economy in a Post-Pandemic World

Steve Wilson | Outsourcing | Recruiting | Staffing | Training | Retail
The gig economy grew during the pandemic and the labor force is exploding with willing freelancers and independent contractors. Here are ways retailers can capitalize on this exciting trend now.
Beyond the Technology: How Digital F&I Teams Can Achieve Sustainable Growth

Beyond the Technology: How Digital F&I Teams Can Achieve Sustainable Growth

Peter Maxwell | Inside Sales | Sales Performance | Technology | Trends | B2B
As the pandemic eases its grip, the auto industry faces shortages. This will ease too, but online car shopping is growing and consumers want a better buying experience… including improved F&I interactions.
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MarketSource, an Allegis Group company, is a sales acceleration company focused on delivering better outcomes for many of the world’s most iconic brands. We design and operationalize managed sales and customer experience solutions in B2B and retail environments. Our solutions are purpose-built and tech-enabled to deliver measurable improvements in business outcomes.

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